In the face of the ups and downs of the global financial crisis, some companies are in dire straits and are even defeated. Of course, many companies have withstood the test and began to recover when the economy is getting warmer. According to the reporter's observation, the large-scale entry into construction machinery is one of the main means for the diesel engine to turn enterprise into a crisis.

From the statistical point of view, a considerable proportion of diesel engines in the construction machinery industry are currently supplied by foreign companies such as Cummins, Mercedes-Benz, Doosan, Caterpillar, and Isuzu, and there is a large market for Chinese diesel engine companies.

Yuchai: Controlling the Industrial Chain

In the first half of 2009, Yuchai Construction Machinery sold 2,770 units, and sales of construction machinery increased by 44.76% year-on-year, far exceeding other business segments.

Yuchai owns a large number of business segments. Construction machinery and its support for construction machinery are its most important strategic positioning. Yuchai entered the main Haihong Group and acquired a 35% stake in the company, mainly to solve the bottleneck problem of Yuchai Heavy Industries' long-term reliance on imported hydraulic components.

By adjusting the product structure, Yuchai has shifted its product development towards low-price, light-weight, and fuel-efficient models, while vigorously developing agricultural machinery products. For example, in 2009, iEGR technology and 16-liter YC6T marine diesel engines were introduced, Yuchai's hybrid engines, LNG engines, and CNG engines also achieved batch support.

According to the changes in the market, Yuchai found that the rural market has great potential. In 2008, the national agricultural machinery subsidies were 4 billion yuan, and in 2009 it increased to 10 billion yuan. According to the current market share of Yuchai farm machinery up to 40%, the national market will bring Yuchai an increase of 500 million yuan per month.

In terms of overseas markets, Yuchai excavators are exported to more than 30 countries and regions in five continents such as Europe, America and Oceania, with an internal and external sales ratio of 1:1. In 2008, Yuchai exported 952 excavators with an export value of USD 23 million. , a record of the best in history, of which the export of excavators below 15 tons ranking first in the country. On February 17, 2009, Yuchai signed an agreement with Russia for the supply and sales of 10 million US dollars worth of engines for construction machinery products. It is the first time that China's single engine products have been exported to Russia in bulk.

From the market share of construction machinery, Yuchai currently maintains its absolute leadership in the 30-loader market. In 2007, the market share reached 65%, and the market share of newly-increased 50 loaders increased year by year. In 2008, the market share of road rollers, air compressors and harvesters reached 11%, 44% and 43%.

In 2009, the coverage of Yuchai's engine products in the agricultural machinery market and road transport market increased by 40%.

Weichai: Spreading Risk

Weichai is the most important heavy-duty diesel engine factory in China and occupies 85% of the diesel engine of over 14 tons of heavy-duty vehicles. Excessive market share is also at risk. Therefore, Weichai started to expand into the field of construction machinery very early.

From a statistical point of view, the diesel engines used by Weichai for construction machinery are mainly WD615 series and WP10 series. Major supporting manufacturers are located in Xugong, Zoomlion, Sany Heavy Industry, Xiagong, Lingong and other important construction machinery manufacturers. The number of construction machinery for Weichai diesel engine WD615 accounted for almost 50% to 53% of the series, and the average monthly sales in 2009 were more than three or four thousand. Weichai has also become an exclusive supplier to some construction machinery companies.

Shang Chai: Continue Carrying Forward Tradition

Shanghai Diesel Engine Co., Ltd. has independently designed and manufactured China's first 6135 diesel engine since 1958, which created a precedent for China's medium-bore diesel engine. This company is still one of the most important suppliers of domestic construction machinery power. Today, Shangchai already owns three series diesel engines, including D114, C121, and 135 (G128), with power coverage of 60 to 420HP. These three series can be used for power equipment such as construction machinery, ships and self-provided power stations.

The Shangchai 135 series diesel engine has advanced technology structure and various performance indicators, and has a high level of standardization and generalization. The main components of the combined crankshaft, camshaft and transmission gears are made of ductile iron. D114 diesel engine is praised as the lifting heart by the construction machinery industry. The D6114ZQ2B diesel engine has won the National Key New Product Award issued by the State Economic and Trade Commission. The diesel engine has a wide range of supporting applications in domestic passenger cars, trucks, construction machinery, marine main and auxiliary engines and generator sets.

The diesel loader is mainly a 121 series diesel engine. This model is the main electronic control product of Sichai's supporting construction machinery after the introduction of Caterpillar's diesel engine technology to the country's emissions. The most important one is the D-series diesel engine with an annual output of 80,000 units.

The Shangchai SC9DF engine is another upgrade after the SC9DK. This model is jointly developed by Sangchai and the Southwest Research Institute of the United States. It is a new generation of four-valve heavy-duty diesel engine manufactured in accordance with the North American heavy-duty diesel engine process. It is suitable for supporting 20 to 75t truck cranes and other products. In addition, SAIC Motor has also been born with the SC9DFQ5 engine that has a National 4 emission standard. The supporting manufacturers of Shangchai are Xugong, Xiagong, and Sany Heavy Industry's road rollers, concrete mixers and scrapers. Dongfeng Cummins: Synchronous management of high and low end

In the first half of 2009, under the combined effects of various unfavorable factors, only 49,600 units of Dongfeng Cummins engines were sold. In the face of huge business pressure, Dongfeng Cummins has launched a large-scale work on the extension of the market. The main direction of the expansion of the market is construction machinery.

In Dongfeng Cummins's supporting strategy for construction machinery, special plans for high-end and low-end brand synchronous management were proposed, and it was proposed to devote to the development of durable, low-fuel-consumption products for construction machinery, and successively with XCMG, Liugong, and Zoomlion. More than 10 well-known domestic enterprises have established business matching strategic partnerships. In the next step, Dongfeng Cummins Diesel will focus on supporting forklifts and special vehicles.

Dichai: Switch main direction

FAW Dachai has determined the future direction of development for the construction machinery industry. Recently, the Daichai DEUTZ off-road engine passed the VCA certification and obtained the certification issued by VCA, marking that DEUTZ's non-road construction machinery products meet European standards and have a pass to the EU market.

In April 2009, the non-road DEUTZ engine produced by Deutz FAW Diesel was tested for emissions at the Jinan Automobile Testing Center according to the requirements of EU emissions regulations. The test consists of 10 series with a total of 349 models. After a week of testing, all types of engines have passed emissions certification. The success of the test indicates that the DEUTZ engine has fully complied with the European standards and that all performance indicators are better than the EU regulations.

In the first half of 2009, the sales and variety of Deutz FAW Dachai Industrial Engines continued to increase. From the beginning of entering the field of construction machinery, there are only a few hundred units sold a year to nearly 10,000 units, from the initial single CA498 product to the current CA4DC series, CA6DE series, DEUTZ1013 series, DEUTZ2012 series and many other product lines, from only matching Heli forklift A company has developed to support the domestic mainstream construction machinery manufacturers.

Dachai Industrial Engine has entered various fields such as road machinery, concrete machinery, generator sets, lifting machinery, port machinery, mining machinery, airport equipment, heavy-duty transportation, agricultural machinery, and industrial water pumps. DEUTZ products are not only supplied in bulk for major domestic engineering machinery manufacturers such as XCMG, Sany Heavy Industry, Zoomlion, and Shandong Linggong, but also for Shanghai Bomag and Wuxi Atlas, Wirtgen, Samai Deutz etc. Solely-funded or joint-venture construction machinery and agricultural machinery enterprises are supplied in batches to replace imported products.

Extending the professional base of "World Engineering Machinery's First Brand Power" to China is exactly the strategic direction for the future development of Dichai. To this end, as the only specialized production base established by Deutz of Germany in the Asia-Pacific region, the company has established an industrial engine sales department for both domestic and foreign markets, and established a German brand with the goal of realizing the first brand of construction machinery. Deutz technology, quality, sales, service synchronization platform.


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